"The New Aesthetic: Women in Fashion"

Chinmayee at the "leather fashion show 2025"

Editor : Gopal Venkat | Updated: May 22, 2025 at 23: 00

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Chinmayee Yoga Deepthi is a marketing graduate from BMS College of Commerce and Management with a strong passion for modeling. Crowned Lulu Yardley Beauty Queen of the Year 2023–24 and Miss India Supermodel by the Indian Film Institutes, she has made her mark in the pageant and fashion world.

She has modeled for brands like Only, Vero Moda, Zara, and Chennai Silks, and collaborated with icons like Prasad Bidappa and Rajesh Shetty. As a versatile professional, she’s worked on promotional campaigns for Bhima Jewellers, Kuberan Silks, Lulu Mall, and Air Asia, and has walked the runway at prestigious shows including Indian Designer League (Mumbai), Mega Model Hunt, and Kerala Fashion Runway.

Can you tell us how you got started in the modeling industry?

I first attended a pageant called VK Navatare—I honestly didn’t even know anything about modeling back then, but I still ended up making it to the Top 5. That’s when I realized I had potential. So, I took professional training at IFM. After that, Adithya sir informed me about a pageant happening at Lulu Mall. That was the first ever pageant I won—and since then, it’s been up and onwards.

How many years have you been modeling, and how has the industry changed since you began?

It’s been nearly a year and a half now, and the industry has taught me so much—whether it’s being a team player, styling, or improving my walk. One big lesson I’ve learned is that hard work really can take you far.

What types of modeling (runway, commercial, editorial, etc.) have you been most involved in?

I’ve mostly been involved in *commercial shoots—because that’s honestly my favorite. I get to meet new clients and work with different brands. Apart from that, I’ve done a fair share of **runways, **prints, and **editorials* as well.

What has been your most memorable modeling job to date?

It was when I saw my *first hoarding* put up all over Bangalore! It was a shoot for *Kuberan Silks*—the day was super long, and I was extremely tired by the end of it. But the moment I saw myself on that billboard, it all felt worth it.

Have you worked with any brands or designers that particularly influenced you?

Working with brands is always fun because I get to learn so many new things. One of my best experiences was with *Lulu Mall, Bangalore. I was their **brand ambassador* for a year, and the way they treated me was amazing. Their hospitality team is so good—shooting with them is never stressful.

What’s one photoshoot or runway moment you’ll never forget?

It has to be the *Lulu Mall pageant* I won. It was my first win, and I still remember the energy of the crowd, the lights, the stage—and most importantly, how proud my mom looked that day. That moment changed everything for me.

What do you think sets a professional model apart from a beginner?

Being *punctual* is the first thing, according to me. A fashion show involves literally a whole village of people running around to make things happen—so keeping them waiting isn’t okay. Also, a professional model is always open to learning, no matter how experienced he or she is.

How do you prepare for a shoot or fashion show, both physically and mentally?

Physically, I try to eat light, hydrate well, and get proper rest the night before. Mentally, I like to go through the concept once, visualize my expressions, and take a few quiet minutes to breathe. That helps me feel centered and confident when I step in front of the camera or on stage.

How do you handle rejection or criticism in such a competitive field?

Honestly, rejection used to bother me a lot in the beginning. But I’ve learned that it’s not personal—sometimes it’s just not your time or your fit. I now take criticism as feedback to grow, not as something to take to heart. What’s meant for you will find its way to you.

What are the biggest misconceptions people have about modeling?

That it’s all glamour and easy. People don’t see the long hours, the uncomfortable outfits, the makeup touch-ups in between, or the mental effort it takes to look confident even when you’re tired or not feeling your best. Modeling is hard work behind the scenes.

Do you feel the industry is becoming more inclusive and diverse?

Yes, slowly but surely. I’ve seen more girls from different regions, skin tones, and body types getting the spotlight. That gives me hope, because I come from a background where I was never seen as a “typical” topper or standout kid—so seeing uniqueness being celebrated is amazing.

What changes would you like to see in fashion and modeling in the next five years?

I’d love to see more *mental health support* for models, more *regional representation*, and models being appreciated for who they are as people, not just for how they look. Also, more education around ethical fashion and sustainability is something I wish we see soon.

How do you maintain your health and fitness while managing a demanding schedule?

I try to stay active through *dance, basketball*, or just simple workouts at home. I also focus on eating clean and getting enough sleep. But honestly, I don’t believe in extremes—I just listen to my body and do what feels good and sustainable.

How do you unwind or stay grounded outside of modeling?

I teach kids, and that’s something that gives me peace. It started off casually, but now it’s something I do regularly through an NGO. I also spend time journaling, being with my mom, or watching nostalgic shows to feel grounded.

What advice would you give to young women entering the industry today?

Know your *worth*, be open to learning, and always carry your confidence with grace. Don’t let rejections define you—they’re just redirections. And never be afraid to stand out. Your story, your struggles, your spark—that’s your superpower.

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